External communication
These days it is easy to follow the streamlined thinking, that the more we communicate the better it is. Instead try to reflect about how do you want your communication to feel like? How you communicate is also a signal to your community about how you want your community to engage with you, so ask yourself, what kind of engagement do you want, quality vs quantity etc.
We believe that the strength of a Happy [xxx] Lab is its focus on profound relationships with each and every individual in our community. Therefore we encourage to keep mass-communication to a minimum and come up with creative and personal solutions when reaching out and foster relationships instead of costumers.
A few focus-areas to keep in mind for your communication are:
Beauty.
Personal relationship.
Relevance.
Take a look on these templates and modify them to your need.
Offline newsletter - to give your surrounding neighborhood a longer update on what's going on.
Online newsletter - for all those fans you have who aren't living just around the conner.
Invitations - try to spend time with the invites and make them pretty. Use some of the template pictures if needed. [Some from the happy Bern lab?]
Board - to communicate with your neighbourhood.
Coffee - have coffees over the fence conversations with your neighbourhood and community.
